Joe O'Neill

In 1990, Joe O'Neill won an unprecedented four Clios for a single campaign he authored for the Irish Tourist Board. Included in those awards were the honors for Best Copywriting, Best Travel Campaign, Best Music and Best Cinematography. The Irish Tourist Board campaign also won the prestigious One Show Gold Medal as well as first place at The International Andy Awards and The London Film Festival. Most important, tourism to Ireland during the next two years rose 34%.

A year prior, Joe's campaign for The Hyatt Hotels took awards at the One Show and Andy Awards festivals.

In the mid-eighties, the "Antidote for Civilization" advertising that Joe created for Club Med took gold awards at the Clios, One Show and Andy Awards and, in the process, helped Club Med gain a lasting foothold in the Western Hemisphere.

From 1980 through 1986, Joe's work for BMW automobiles not only helped to define the brand but enabled BMW to overtake Mercedes Benz in unit sales during the period.

As a result of the work Joe created and supervised over the years, he was named one of the top ten creative directors in advertising by Adweek Magazine in 1990.

In 1997, Joe was appointed National Creative Director of Hal Riney & Partners and placed in charge of the creative product of the San Francisco, Chicago and New York offices. The company was named Agency of the Year by Advertising Age in 1998.

Joe's numerous campaigns for the business divisions of MCI helped move the perception of the company from a one-dimensional long distance carrier to that of a leader in digital communications.

In the mid-nineties, Joe created the advertising for one of the most successful new product introduction in MCI history - MCI 5¢ Sundays - featuring Michael Jordan and the Space Jam characters.

In 2003, Joe introduced Volvo's first entry into the SUV category -- the XC90. With the new model considered to be vital to the future of the Volvo brand, Joe created a launch campaign that helped generate a four-month waiting list for the car.

In 2005 a campaign that Joe created for ONE.org, the relief organization led by Bono of U2, persuaded more than two-million people, and counting, to come to the organization's website and sign its declaration. Adding to the campaign's success, the work was also nominated for an Emmy Award.