Who We Are

You might well expect to hear that we were reared in the business of long form commercials.

The opposite is true.

We actually built our careers in short form -- creating highly polished, 30-second television and print campaigns for the likes of Federal Express, MCI, Volvo, Club Med, BMW, Hallmark Flowers, Subway Restaurants, Saturn and Fujifilm.

What encouraged us to change our course?

The realization that, as disparate as many of our clients were, and as starkly different as each of their stories and competitive advantages happened to be, they were -- one and all -- hanging their fortunes on exactly the same broadcast vehicle -- the 30-second commercial.

A vehicle that not only lacks the capacity to hold large or multi-tiered messages but also lacks the measurements necessary to gauge one's success or failure to communicate that message.